Strategy and Planning for Tourism and Hospitality: A Focus on the Middle East

Strategy and Planning for Tourism and Hospitality: A Focus on the Middle East

by: B. El-Mourhabi and Dr. T. Knowles.

The book tackles the following topics:

• Tourist resorts and life cycle theories
• The influence of Marketing: mass vs. independent travel
• The role of tourism sectors Marketing communications
• Implications for sustainability
• Competitive analysis of resorts: a strategic perspective
• Institutional pressures and operational aspects of investment in tourism and hospitality Globalization within tourism and hospitality: strategic implications
• Globalization in tourism and hospitality: costs and benefits Tourism and hospitality in the Middle East: a focus on Lebanon. 

Language(s): Arabic-French-English
ISBN: 9553418012
2001, Paperback, 290 pages, 17 x 24 cm

Humanities Series

Book Condition: New
Publisher: Notre Dame University, Lebanon