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162789

Advertising and Marketing Communications in the...

Beirut’s Memory
Khalil Gibran and Ameen Rihani, Prophets of Leb...

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Additional Information

Weight:4 lbs
Source:Imported
Language(s):English
Book/Item Condition:New
Shipping Weight:2
Note(s):New, Never Read (Few Books May Show Slight or Expected signs of shelf fatigue due to the book's age). Besides Antiquarian Books and/Rare Second Hard (specified), The Overall Quality of our Books are Good+, Very Good and Evidently New!

Description

Advertising and Marketing Communications in the Middle East

By: Dr. Kamal G. Darouni

This book presents suggested topics in advertising and marketing that, according to the author, should be incorporated in the curricula of Lebanese and other Middle Eastern universities teaching advertising and marketing.  These topics are fundamentals of marketing, Advertising principles and practices, Integrated Marketing Communications, Media planning and analysis, Global advertising, International communications, Public relations, Consumer behavior, Direct marketing, E-commerce, advertising management, Communication research methods, Strategic advertising and marketing, and other similar topics.

Language(s): English
ISBN: 9953418268
2002,  Paperback, 508 pages