Description
Advertising and Marketing Communications in the Middle East
By: Dr. Kamal G. Darouni
This book presents suggested topics in advertising and marketing that, according to the author, should be incorporated in the curricula of Lebanese and other Middle Eastern universities teaching advertising and marketing. These topics are fundamentals of marketing, Advertising principles and practices, Integrated Marketing Communications, Media planning and analysis, Global advertising, International communications, Public relations, Consumer behavior, Direct marketing, E-commerce, advertising management, Communication research methods, Strategic advertising and marketing, and other similar topics.
Language(s): English
ISBN: 9953418268
2002, Paperback, 508 pages
